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Thursday, December 20, 2007

QUEEN LATIFAH AND JENNY CRAIG TEAM UP


*Oscar-nominated singer and actress Queen Latifah is the newest spokesperson selected to promote weight loss chain Jenny Craig, reports People.com.
"We officially confirm that Queen Latifah will join the Jenny Craig program in January," Scott Parker, Jenny Craig's vice president of marketing, tells People. "We are thrilled to have Queen Latifah support our mission of improving health by taking her first step toward achieving a more healthful lifestyle."
The 37-year-old artist joins veteran Jenny Craig spokeswoman Kirstie Alley and newcomer Valerie Bertinelli in pitching the product's virtues. But the "Hairspray" star, who proudly embraces her plus-size figure – calling it "voluptuous," will have a "very different campaign, focused on a healthier lifestyle, not on getting into a specific dress size," says Parker.
"Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health," Parker adds.
Latifah's official Jenny Craig reign will begin in January.


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